Venturing into business might seem like a breeze, but it comes with it a hell of a time. With the initial intent of selling second-hand merchandise, the business came crumbling down but seemingly gave birth to a new product and firm, the Hawkers. Doubtfully, Alejandro and his friends risked another round of their savings for another online business. One of Alejandro’s friends, Pablo Lozano, took a trip back to Spain from the U.S with a pair of Knockaround sunglasses. Unbelievably, this pair caught the eyes of citizens, and with this significant potential, the friends dipped their pockets to purchase more of the sunglasses.
With the presence of the online platform, the glasses quickly sold out, making them some considerable profits. This highly motivated them, and they kept soldiering with purchasing and resale. Within no time, the business relationship saw Hawker’s entitled as Spanish distributors for the brand. Eying for greater heights, the firm quickly placed structures and strategies for competing with renowned international luxury brands. Their rising popularity amidst good marketing partnerships led to a rise in demand for what they could sustain.
This soaring demand saw Hawkers bring in Leopoldo Alejandro Betancourt as both an investor and financial analyst. This revival mission saw Alejandro Betancourt inject funds through a cofounding company O’Hara Administration. With this significant boost, Alejandro Betancourt was, as a result, appointed chief administrator of the corporation. Immediately after the appointment, he imposed new teams and made changes to strategic operations.
Betancourt’s extensive skills in entrepreneurship and marketing boosted the company’s performance through mutual and beneficial partnerships such as with the Spanish apparel El Ganso. No sooner than later, Hawker’s sunglasses acquired reputable commemoration from distinguished people in society. Consequently, with a targeted market of mostly the youth, Betancourt induced influencer marketing, endorsements and collaborations for the brand. After a few months of his leadership, Hawker’s daily turnover skyrocketed and increased in partnered projects. Alejandro Betancourt took complete ownership of Hawkers, and he keeps on steering other powerhouse companies.